Useful tips for jobs and professional development

A good business resume helps you snag an interview in no time. To stand out in today’s competitive job market, there’s nothing easy about crafting an effective resume. Today, I would like to share some tips about developing a business resume.

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The One-page rule

Most of the time, a resume should be one page. Recruiters may scan hundreds of resumes in a few seconds. That means there is little chance they will flip over the next page of your resume’s second or third page.

Order matters

There are several ways of ordering your resume. A chronological resume lists your work…

The global pandemic since early 2020 has provided great opportunities for healthcare service providers and companies. We have discussed these topics when the pandemic began. Now that some health care companies have grown their revenues and expanded the business, is it a good strategy for them to go initial public offerings in the post-pandemic era? Today, I will use the case of Moderna.INC to illustration this question.

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Moderna Inc. staged one of the biggest initial public offerings for a biotechnology company in late 2018. Moderna sold 26.3 million of its shares at $23 a piece, in line with pricing expectations…

Lessons from the online food-delivery giant in China

China’s online food-delivery market is growing fast. The market has gained from 21.68 billion yuan to 205.27 billion yuan from 2011 to 2017. Meituan is one of the food-delivery giants in the market. It has 310 million users and delivering 11 million meals daily last year.

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As China’s app-for-everything, Meituan doesn’t have an exact parallel elsewhere because its business ranges from food delivery to travel booking. Although two-third of revenue comes from its food-delivery business, the domestic hotel room booked through Meituan has increased to 205 million. And more than 80% of those hotel bookers ordered their food-delivery business.


How Zappos stands out with customer relationship management (CRM) and enterprise resource planning (ERP)

One of the primary goals of any marketing strategy should be to identify and meet the needs of the consumer. Implementation of a Customer relationship management (CRM) has contributed to Zappos’ greater customers satisfaction and the long-term relationships with companies and customers.

“Customer relationship management (CRM) is a means of managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization’s profitability” —Paige Baltzan

Zappos is a good user of the two primary components of CRM strategy: operational CRM and analytical CRM. Through operational CRM, Zappos communicates with its customers via various…

How Zappos stands out through supply chain management (SCM)?

The battles among online fashion retailers are fierce. Zappos is a winner. The successful story of Zappos couldn’t be accomplished without implementing useful strategies.

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By utilizing supply chain management (SCM), customer relationship management (CRM) and enterprise resource planning (ERP), Zappos maintains good internal and external relationships, and remains profitable and competitive in the market. Today, let’s take a look at how Zappos mastered SCM towards its profitability.

SCM is the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability, according to Paige Baltzan’s Business Driven Information Systems. It…

Factors to consider when making the market entry decision

As of 2019, there are 4,123 Starbucks stores (successfully grew from 185 since 2005) and 16 Dunkin’ Donuts (projected to open 1,600 since 2015 but failed) in China. As the third largest coffee chain in the United States, Panera (combining its JAB brands, has 4,739 units in the U.S. as of Oct 2019, following Starbucks’s 14,875 and Dunkin’s 9570) should take serious consideration before its China adventure.

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I will segregate the topic into three parts: revenue opportunity, cost efficiency, and market environment.

Revenue Opportunity

First, let’s take a look at the revenue-related pros and cons of the potential market entry of Panera…

How the business model of micro-targeting contributed to the electoral triumph of Obama and how Biden won without it.

Running an election campaign in the 21st century relies more on business models. One of the most powerful tools for achieving success is micro-targeting.

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Unlike his predecessor, the President-elect Joe Biden, however, chose a traditional approach towards his 270-vote threshold to become president. In the 2020 presidential campaign, Trump was again taking advantage of the social media giant’s granular knowledge of its users’ interests to target specific ads to specific people, and is doing so much more often than Biden.

In terms of campaigning, perhaps Trump is not the real master of micro-targeting, Obama is.

Barack Obama won the presidency…

Opportunities and caveats of the MACs in the post-Intel era

Apple’s new M1 chip is powered by custom-built ARM processors, marking a shift away from Intel, the chipmaker Apple has relied on for the past 15 years. Under the declining sales of MAC and MacBook, will Apple’s decision to developing its CPU be a smart one?

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The answer is Yes. Let’s elaborate it by the following three aspects: 1) solving the “old problem,” 2) exploring the “new opportunities,” and 3) the potential caveats.

The “old problem”

The immediate problem for ARM to solve, and probably the real motivation of the new CPU, is the reliance on Intel. Technologically, designing its own CPU will…

Recent stories on the Chinese housing market

  • The “Examination Hotels” leased sofa in lobby and security offices to examinees at the same price as the hotel rooms.
  • After signing the purchasing contract of one school district house, the buyer requested, “Now can you show me the house?”
  • The school district house buyer recharged the seller’s cellphone only to call for an inquiry.

Residential prices in China grew fast in the past decade. According to Goldman Sachs, the total value of Chinese homes and developers’ inventory hit $52 trillion in 2019, twice the size of the U.S. residential market and outstripping even the entire U.S. bond market.

Photo by Denys Nevozhai on Unsplash


A benefit-cost analysis of using automation and robots

In the era of COVID-19, non-contact produce and service are critical to business survival and success. The use of robots provides the opportunity to optimize drug companies’ production.

Photo by Fitore F on Unsplash

Some drug companies, such as Eli Lilly & Co. and ClaxoSmithKline PLC are investing in automation to replace human workers. While humans, as the President of Lilly thinks, are needed to focus mainly on thinking and strategy, automation will be the key to develop better therapies more efficiently.

The benefit

By using automation, drug companies can keep track more easily and faster than humans. …

Lucy Lu

I write about business, culture, travel, and anything interesting | Proud alumni of MacquarieU & M.St.Mary

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