Should Panera enter the China coffee market following Starbucks and Dunkin’?

Factors to consider when making the market entry decision

Lucy Lu

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As of 2019, there are 4,123 Starbucks stores (successfully grew from 185 since 2005) and 16 Dunkin’ Donuts (projected to open 1,600 since 2015 but failed) in China. As the third largest coffee chain in the United States, Panera (combining its JAB brands, has 4,739 units in the U.S. as of Oct 2019, following Starbucks’s 14,875 and Dunkin’s 9570) should take serious consideration before its China adventure.

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Lucy Lu

I write about business, culture, travel, and anything interesting | Proud alumni of MacquarieU & M.St.Mary